Xlash Cosmetics is a clinical cosmetics manufacturer providing a safe and natural way of achieving beautiful, strong and healthy eyelashes. Xlash was originally founded and developed in Sweden which is one of the most regulated countries within the health and cosmetics industry. Brand has been a huge success in several countries around Europe, Asia and Middle East ever since its release.
Our main task was to refresh website view. A new website needs to make a visual emphasis on results of Xlash.
In the landing page we focused on beautiful images and visual effects, as well as minimized the use of text content, to make the page more pleasant to view.
We designed a layout that reflects client’s primary goals: shift the visual perception of the website from 'clinical' to 'cosmetic', with the maximum emphasis on the results of using Xlash mascara serum.
We prepared responsive layouts, so that landing page can be accessible via different devices.